Terms of service

Who you are dealing with

Insito Studio is a one-person practice run by Chuck Pfahler. These terms cover this website and the Insito Studio application that connects to Facebook and Instagram for clients who have engaged me to manage their publishing.

They are written plainly on purpose. They are not a substitute for the written scope and price agreed for a specific engagement, which is what actually governs the work. Where the two differ, the engagement wins.

Using this website

The site is here to explain what I do. You can read it, quote it, and link to it. The case studies describe real work; the details in them are published with the relevant client’s agreement.

Using the application

The application is for clients with a current engagement. To use it you connect your own Facebook Page, and where relevant the Instagram account linked to it, through Facebook’s own authorisation. That means:

• You must have the authority to grant that access for the business in question
• You keep control. You can withdraw access at any time from your Facebook settings, without telling me first
• I never ask for, hold, or need your password

What is published, and who is responsible for it

The application publishes content to your accounts. You are responsible for what goes out under your name. The system is built so that a person approves content before it publishes, and I will not remove that step.

I am responsible for the system doing what it says: publishing what was approved, when it was scheduled, to the account it was meant for. If it does something else, that is mine to fix.

What I do not promise

I will not promise you a search ranking, a position, a traffic figure, or a result from any post. Nobody can, and anyone who does is quoting you a number they cannot influence.

What I will do is measure what I control and report what Google and Meta actually show, and be clear at all times about which of those two a given number is.

The application also depends on Facebook and Instagram, which change their platforms without asking either of us. If something they change breaks something I built, I will tell you and fix it. I cannot warrant that their services will be available.

Your data and your accounts

Your accounts stay yours. Anything I build for you should be revocable by you, and access is always delegated rather than shared. What is collected and stored is set out in the privacy policy, and you can have it deleted at any time via data deletion.

Ending it

Either of us can end an engagement. On the way out you keep your domain, your accounts, your content and your data, and I will hand over what is needed to run things without me. That is the intent behind building it in your name in the first place.

Liability, in plain terms

This is a small practice and the fees are proportionate to the work. My liability for any engagement is limited to the fees paid for it. I am not liable for lost profits or consequential losses.

Nothing here is intended to exclude anything that cannot lawfully be excluded.

Changes

If these terms change, the date at the bottom moves. Material changes affecting a live engagement get told to you directly rather than quietly edited onto a page.